At Microsoft, fostering knowledge-sharing and staying technologically advanced is at the forefront of priorities. The weekly webinars bring together professionals and experts to delve into critical topics shaping the industry.
Social Media and Marketing Process:
1. LinkedIn Marketing:
The primary platform for promoting these webinars is LinkedIn, the professional networking hub. Through targeted and strategic LinkedIn marketing, it ensures that our audience stays informed about upcoming events. This involves engaging posts with eye-catching visuals, compelling captions, and relevant hashtags. We leverage LinkedIn's targeting features to reach professionals interested in topics related to IoT security and enterprise environments.
2. Collaboration with Microsoft:
In collaboration with Microsoft, the webinar announcement gained additional visibility and credibility. This partnership was highlighted in our LinkedIn posts, creating anticipation and excitement among the audience. Microsoft's extensive network added significant reach to the campaign, and brought the attention of a broader and diverse audience.
3. Event Announcement:
Our latest webinar was a testament to these efforts. Hosted in collaboration with Microsoft, the event featured a distinguished guest speaker, Nimrod Aldaag. Mr. Aldaag is an industry expert renowned for his insights into discovering and securing IoT devices in enterprise environments. This collaboration not only attracted a larger audience but also positioned our webinar as a must-attend event for professionals in the field.
4. Webinar Topic: How to Discover and Secure IoT Devices in the Enterprise Environment:
Mr. Aldaag's expertise provided valuable insights, addressing the challenges and strategies associated with IoT security. This topic not only resonated with our target audience but also positioned our organization as a thought leader in the industry.
5. Ongoing Engagement:
Our engagement doesn't end with the webinar. Post-event, we continue the conversation on LinkedIn, sharing key takeaways, quotes, feedback, and snippets from the webinar. This keeps the momentum going, encourages discussions, and ensures that our audience stays connected and informed.